Not All On You - Effervescent

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For every person that reaches out to talk about their mental health, there is someone who needs to respond. There is very little out there that helps them to do that and we want to change this.

Not All On You helps young people to feel prepared when their friends reach out for support, and to respond in a helpful way while also looking after their own mental health.

Over the last 6 months we’ve collaborated with YoungMinds and their Young Activists Ben McGregor (18), Crystal Lee (19), Elia Chitwa (21), Finn (16), Jakob Pegler (18), Jessa Lee (20), Laura Latter (21) and Luke (16) to create the campaign. From the initial idea to the final animated films, the Activists have directed the entire creative process, making this a campaign by young people, for young people.

The project was funded by Arts Council England’s Emergency Response Fund, as a significant contribution to the way that creativity can help people reconnect and recover from the effects of lockdown.


“ I really hope it encourages a much needed conversation of not being afraid to prioritise your own mental wellbeing. ”

Luke, YoungMinds Activist

Huge Reach

The eight films were watched 850,000 times and the campaign has reached almost two million people in total on social media.

Huge Impact

81% young people who saw the campaign now feel more prepared when someone opens up about their mental health.

89% of young people who saw the campaign now feel more empowered and confident to help friends and family.

“ Working with Effervescent has been a really positive experience. We have taken learnings from the sessions Effervescent ran with our young people to introduce some of their ideas into our own work. This in itself will be a really positive legacy of the project. More importantly, though, the quality of the work has been really good. The young people have enjoyed being part of it and been supported and empowered to contribute fully and effectively. ”

Tom Madders, Director of Campaigns at YoungMinds