Lonely Not Alone 2020
To build on the success of 2019 and get as many people as possible wearing yellow socks to show solidarity for young people who are lonely
We reached 20% of 10-25 year olds in the UK, and 87% reported taking a POSITIVE ACTION as a direct result of the campaign
To be working on such a meaningful project at such a difficult time gave the process incredible purpose. The young group were a mixture of returning co-designers from 2019 and new co-designers; they were all determined to create a campaign that would tackle the stigma of youth loneliness and show young people everywhere that they might be lonely, but they’re not alone.
The group built a creative idea around the Outfit Of The Day trend which is so prevalent in social media – where our campaign would mainly live – and found talented young creatives to help us produce beautiful, impactful films and photography.
It felt important to commission emerging young creatives who might otherwise have struggled to gain the paid experience they need to break into the creative industries. In total, 57 young people contributed to the campaign!
“ The entire campaign has been a ray of sunshine in a pretty bleak period, and whilst it hasn't 'cured' the loneliness, it’s given it a good kick of hope and motivation, and promise that we can move forward with this and hopefully create change for other young people ”