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CEO
“I’ve spent my career producing successful creative campaigns, now I’m excited to help young people do the same.”
Mascot: Pugwash Steering the ship (err, actually a submarine) and searching for new horizons!
Trustee
“Children and young people intuitively know what many older people have forgotten – values of curiosity, bravery, creativity and joy.”
Mascot : SoaA - Soul of an Artist… filled with brightness and depth, curious about everything around her.
Trustee
“The levels of creativity, care and genuine struggle I see in the children and young people I know gives me hope for a new future.”
Mascot : Skippy - Skippy the whole-hearted hound taught Ruth that there are no regrets if you live in the moment, to the full.
Trustee
“Working with young people is an honour. They often come up with inspirational and innovative solutions to problems.”
Mascot : Rock - Working in stone has taught Ian patience… and that. technique and relaxation is more effective than just bashing things!
Founder & Creative Director
“I founded Eff out of a passion for helping young people say the things that are really hard to say to the people who need to hear it.”
Mascot: A tendency towards the dramatic, and big eyes because she’s fascinated by everything!
Marketing Assistant
"Young people hold the answers to everything, even if they don’t know it. They are unafraid to be creative and give ‘wrong’ answers, these things always lead something magical."
Mascot: Belle - neutral and calming in new situations. She always know how to make people feel welcome.
Creative Producer
"When we join forces with children and young people, we create magic! The knowledge and lived experience that the young people have is a central pillar of our work. Not an optional add-on. Without young people, we literally can’t do our part of the job"
Mascot: Billy-Bob Billy-Bob is incredibly versatile and willing to give anything a go.
Young Advisor
“When I can see that my actions or words have improved someone’s day it inspires me to continue to help others.”
Mascot : Dotty the Spotty Cake - A passion for baking, with the superpowers of sweetness and empathy!
Young Advisor
“The things we are able to change and impact and progress, are things that are going to better the lives and experiences of others.”
Mascot : Silver Lining - Always trying to bring a positive outlook to things and visualise how ideas will look… even when my brain is a bit foggy!
Young Advisor
“Seeing other people make a positive impact, whether it’s a role model or someone close to me, and the effects it has on other people, inspires me to do the same.”
Mascot: Empathy is a great superpower; empathy and kindness can sometimes come from people you don’t expect.
Young Advisor
“I’m thrilled to be part of young people having a voice… I hope to be part of a snowball effect.”
Mascot: Always trying to look positively and creatively towards everything, and being loving and accepting through my journey.
Young Advisor
“I’m often inspired by campaigns that have a powerful effect on me, and I think I’d love to be part of creating something similar to change the beliefs and behaviour of other people!”
Mascot : Saturn - Being open-minded! Listening to all ideas, learning new things and pushing ourselves to take on new challenges.
Trustee
“Children and young people intuitively know what is right and have a progressive world view. Working with young people is the only way to live a better life.”
Mascot : LEGO climber - Mountaineering requires foresight, planning, and then being able to go with the flow.
Young Advisor
“It's quite magical to be able to help others, to know that you have made a change to the world… that’s why I choose to be part of this team.”
Mascot : Serena YES to life, YES to trying things out, YES to making mistakes and YES to what matters to you.
Trustee
“Young people represent the essence of what it means to be human, before society gets in the way. They are rightly dissatisfied with average.”
Mascot : Trikura Kitty - Loves a view from high up, and brings a cocktail of good humour, creativity and collaboration.
Trustee
“The magical potential of children is unblocked by the life experiences, traumas and fears that adults collect.”
Mascot : Leoné the Fairy - Leoné’s superpower is to help people look deep within themselves and connect into a greater unity with ourselves, the people around us and nature.