Not All On You campaign launches - Effervescent

Your browser is no longer supported. Please upgrade your browser to improve your experience.

Over the last 6 months we've been collaborating with YoungMinds and a group of young people to create our Not All On You campaign. From the initial idea to the final animated films, the Activists have directed the entire creative process, making this a campaign by young people, for young people.

For every person that reaches out to talk about their mental health, there is someone who needs to respond. There is very little out there that helps them to do that and we want to change this.

Not All On You helps young people to feel prepared when their friends reach out for support, and to respond in a helpful way while also looking after their own mental health.

The project was funded by Arts Council England’s Emergency Response Fund, as a significant contribution to the way that creativity can help people reconnect and recover from the effects of lockdown.


“ Having a conversation with your friends can make a big difference to their mental health. It is part of our nature to help and support others, but we know that sometimes this isn’t easy, and that’s okay. You might feel overwhelmed or out of your depth. Remember, just by being there for your friend, you have been amazing. ”

Tom Madders, Director of Campaigns at YoungMinds