Lonely Not Alone campaign relaunches! - Effervescent

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We believe it’s more important now than it ever has been to nurture young creative talent, so this year we collaborated with a staggering 57 young people to create the campaign. A group of 12-22 year olds worked with us over Zoom during lockdown to generate the overarching creative idea for the campaign, then we commissioned talented young creatives to produce a wide range of creative assets, including the stunning Outfit of the Day you can see below.

The campaign asks people to wear yellow socks and share their own Outfit of the Day in social media with the hashtag #OOTDYellowSocks to show lonely young people everywhere that they might be lonely, but they’re not alone.

We asked Sam Perry Falvey, 23, who made the Outfit of the Day film, what it was like to be involved in the campaign.

“This project has prioritised younger creatives when commissioning the material. It’s important to give young artists time and support and resources so that they can make incredible work. It can inspire other young people, and it can inspire and encourage young artists to push themselves further. Working on Lonely Not Alone has been really fun, I’ve really enjoyed it. We’ve really connected as a group of people who are trying to share the truth about this issue. We’ve encouraged each other to do the best we can – we’ve really pushed each other.“

Campaign website