Info for Young People - Effervescent

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Lonely Not Alone helps children and teenagers feel more confident talking about loneliness.  We’re looking for young people aged 13 to 22 to volunteer to work with professional creative specialists and campaigners to develop ideas and build creative work: films, photography, and events, for example.

Lonely Not Alone is a national campaign designed by children, teenagers, and young people. We believe up to a fifth of all young people in the UK have seen our campaign so far.

This year we are excited to welcome new young people to the team.  We will be developing the campaign so that it can reach even more people, and create even more important change.

The 2021 campaign is part-funded by the Department for Digital, Culture, Media & Sport

Why are we doing this?

Young people can feel lonely, but it can be hard to talk about. We want that to change.

We believe the best way to make that happen is to keep believing in and supporting young people to create campaigns, advertising, stunts and events that take away the stigma of loneliness, and help people find their tribes.

What will we do?

To begin with, we will work together every day for six days during school Easter holidays (in most areas: but please do check your university or school term dates to be sure)

Monday 12th to Saturday 17th April 2020 from 10am to 3.30pm

You will need to be available every day from 10am to 3.30pm (we’ll have a couple of breaks!)

In total we’re aiming to have twenty of us in the team: four advertising and creative professionals, and 16 young people aged 13 – 22.

We’ll be working online, so that people from all over the country can take part. It will be a mixture of thinking and researching, combined with being quite playful and experimenting with creative ideas together. It’s a group effort where everyone is helped to feel confident and to take part fully:  this is a place where you can be yourself.

After April we will stay in touch, and continue to refine the idea and start working on films, animation, music etc. leading up to the Autumn 2021 campaign launch.

I’m quite shy - can I still take part?

Absolutely.  Everyone will help each other during the week. We’ll also do lots of creative activities, which are designed to build your confidence and help you make friends.

What will the campaign look like?

We don’t know! We are excited to work with the young campaign team to develop creative ideas.   You can see some of the stuff we’ve made for the campaign over the last couple of years here and here. But, with Effervescent’s expert support, it will be up to the new team to shape this year’s campaign.

We know that a successful campaign will be truthful, meaningful, and memorable. It could be a set of stunts, something gritty and “real life”, or something ridiculous and magical. We will find out together.


Online in April.  (Don’t worry – we are very good at making this stuff fun)

You will need a computer or iPad, and reliable WiFi, to take part. If you don’t have those things, don’t worry – if you get offered a place on the team, we will check whether you need us to loan you some kit.

Later in the year, if lockdown is relaxed, it’s possible that we might meet in person to start creating the campaign. We will organise travel, if that happens.

Here’s what two of our past participants thought about working online:

“At first, I thought that it would have been really difficult working on Zoom, but… I loved meeting everyone in the team, getting to know everyone’s story and their silly sides.”

“Due to COVID we did it over Zoom. And I thought; no way, it won’t have any creative energy. But actually, it really did – it was literally like being in the same room; everyone bonded together in this magical way.”

Do I have to pay?

No – you’re a volunteer: we don’t expect you to pay for anything, and we will send you some treats to help you get involved in the online sessions.

Later on, if we ask you to travel (for example, to do some recording in a sound studio), we will pay your accommodation and travel costs.

Do I need to have done this before?

No! You just need to be enthusiastic and have an interest in things like art, design, media, advertising, performance, music, creative writing, psychology, or organising creative campaigns and events.

What will I get out of it?

First of all, we hope you’ll have a great time! You’ll meet new people from other areas and do things you may not otherwise get the chance to. We also hope you’ll learn some new skills that could help your chosen career in things like film, advertising, music, project management, or writing. You never know. There will be opportunities to help with promoting the campaign through media appearances – but only if you want to! Over the last couple of years, young people have appeared on TV, radio, and podcasts. Always supported by Effervescent and the Co-Op Foundation of course.

“It has been so much fun making new friends and having new experiences under my belt. I’ve just got an Arts Award, thanks to this process. It has helped me so much creatively.” – Finn, 12

“Taking part in the campaign has boosted my public speaking skills and even added more skills and more knowledge in certain areas like making music or recording audio. Working with professionals was the most amazing experience.” – Elorm, 15

“I loved being part of Lonely Not Alone.  Very few young people get an opportunity to discuss a topic they feel passionate about in such depth – being in a space for seven days, discussing and tacking this subject for a long time was really enriching.” – Harry, 20.

How to get involved

Please complete our application form before 9pm on Tuesday 16th March 2021.

We can only work with sixteen young people aged 13 – 22 across the UK on this campaign.  We want to get a wonderful balance of different people with different experiences and different lives.

If your application is selected, we’ll let you know and then ask you for the name of a trusted adult (teacher, youth worker, etc.) who can tell us more about you and help us make sure this is the right project for you.

If your application doesn’t get through, we’ll let you know.  If you don’t get invited to take part, it will be because we had to balance the group in terms of ages, backgrounds, experiences, etc.   We will let you know if there are any other ways to get involved with the campaign later on.

If you’d like a chat before completing the form, you can call Phil at Effervescent on 07592 539823

Complete our application form here

How we treat information from the application to take part

Effervescent is a registered charity. We promise to protect personal information we obtain from you, and about you, and we deal with it very seriously. Our full privacy statement, including information on storage, confidentiality, accountability, and purpose limitation is here. If you have any questions or concerns about how Effervescent uses and processes your information, please never hesitate to contact us.