The workshops will be run by a specialist creative charity Effervescent. It has been commissioned by Co-op’s charity, the Co-op Foundation, as part of its long-term commitment to tackling youth loneliness and is part-funded by the Department for Digital, Culture, Media and Sport.
Co-op Foundation’s research shows that loneliness is a big issue for young people, but few feel confident talking about it and most think society doesn’t take it seriously.
This campaign aims to tackle this by bringing young people together to raise awareness of loneliness and start a national conversation that breaks down stigma.
Lonely Not Alone is a national campaign designed by children, teenagers, and young people. We believe up to a fifth of all young people in the UK have seen our campaign so far.
This year we are excited to welcome new young people to the team. We will be developing the campaign so that it can reach even more people, and create even more important change.
We’re bringing together sixteen young people aged 13 to 22 to work with professional creative specialists and campaigners. The team will develop and build on creative ideas leading to a national campaign about youth loneliness.
Young people will play games, learn about promotion and advertising, and develop this year’s campaign, drawing on the work from the last two years and supported by some of the young people who have worked on the campaign before.
Once the initial ideas have been developed, the team will be invited to continue working on the campaign, when they have time, between May and October 2021 when the campaign launches.
They will meet new people, build their confidence and learn new skills that we hope will help them in their future careers. Our process is demanding – there’s a lot of researching and thinking – but it’s also playful and fun. Once the work is complete, together we will have created a professionally produced national campaign. We are proud to have a proven track record of making campaigns that are challenging but also beautiful, magical and inspiring.
“Taking part has really improved E’s confidence to work with others. It has given her lots of new ideas about how to work with others in the future.” – Parent, 2020 campaign
‘Taking part in the campaign has boosted my public speaking skills and even added more skills and more knowledge in certain areas like making music or recording audio. Working with professionals was the most amazing experience.’ – Elorm, 15
Young people can feel lonely, but it can be hard to talk about. We want that to change.
We believe the best way to make that happen is to keep believing in and supporting young people to create campaigns, advertising, stunts and events that take away the stigma of loneliness, and help people find their tribes.
To begin with, we will work together every day for six days during schools Easter holidays: (True in most areas but please do check term dates in your area)
Monday 12th to Saturday 17th April 2020 from 10am to 3.30pm
The team will need to be available every day from 10am to 3.30pm (we’ll have a couple of breaks!) This is really important. Our process relies on a strong sense of group cohesion.
In total there will be twenty of us in the team: 4 advertising and creative professionals, and 16 young people aged 13 – 22.
We’ll be working online, so that people from all over the country can take part. It will be a mixture of thinking and researching, combined with being quite playful and experimenting with creative ideas together. It’s a group effort where everyone is helped to feel confident and to take part fully: this is a place where young people are supported to shine.
Online. This is a national campaign and, one of the things that young people tell us they have really enjoyed about being involved, is the opportunity to get to know others from across the country. The participant will need a computer or iPad, and Wi-Fi, to take part. If they don’t have those things, we may be able to loan some kit.
Later in the year, when lockdown is relaxed, it’s possible that we might meet in person when we start creating the campaign.
Only if they want to.
We will use the workshop in April to design the campaign together. That will involve playing with photography and film, but we won’t be filming any final adverts.
We may shoot some behind-the-scenes footage for a documentary, but that will be with everyone’s daily permission (We will organise photo consent forms before we start working together in April.)
Effervescent is an award-winning charity established in 2004.
We work with small groups of children and young people through group processes to create professional art works and campaigns about issues which are important to young people.
We are excited to work on this campaign from the Co-op Foundation because we think the stigma of youth loneliness is something we can all help tackle. But this starts with young people telling us how to campaign.
Young people should please apply before 9pm on 16th March 2021.
Young people will be selected based on their answers to the questions in the form, and after a ‘balancing’ process where we check that the group is made up of lots of people with different experiences and different lives.
If their application gets to stage 2, they will be asked to name a professional adult (teacher, youth worker, etc) they trust to tell us more about them. We will send the named, trusted adult a referral form, which needs to be sent back to us before Wednesday 24th March.
We will also ask you to sign relevant consent forms so we have the information we need to keep your child safe – especially if they have been through tough times recently or in the past. If you are filling in the form, depending on your responses, we may need to speak with you in more detail or for clarification. For instance, we ask for more information to ensure we can keep everyone safe and meet their needs.
Yes: we are a charity which specialises in working with young people on creative coproduction for ethical brands. All of our team are trained in safeguarding; we are insured to do this work; we are trained in teaching, youth work, trauma, risk-assessment and counselling; and we and our board of trustees have Enhanced Disclosures.
Our website includes a blog section with much more detail about how we do our work. If you have any questions or would like to talk more about the process, please do get in touch with us.
Effervescent is a registered charity. We promise to protect personal information we obtain from you, and about you, and we deal with it very seriously. Our full privacy statement, including information on storage, confidentiality, accountability, and purpose limitation is here. If you have any questions or concerns about how Effervescent uses and processes your information, please never hesitate to contact us.