5 young curators
When it comes to work that has a real impact, the people who have lived experience are often the best placed to create it. Their true, authentic insight makes for the strongest campaigns.
During the installation’s run, approximately 8,000 people visited the gallery, with an additional 15,000 viewing it externally, through the gallery’s floor to ceiling windows. We recorded 3243 hugs through our interactive sensors helping our robots feel loved.
74,220 social media engagements
Tweeting messages of support. Posting pictures of their foster robots. Sharing, retweeting and following. I Am Not A Robot captured imaginations and garnered support from thousands of individuals across digital platforms, spreading the word and raising the profile of the campaign.
29 new foster carers
All this led to 29 foster care applications, 120% more than the average 13 applications the local authority receives in a 10 week period. If each applicant is approved and fosters just 1 child this year that would be at least 29 children having a suitable local authority-provided place, saving time and budget working with an independent foster care organisation.
Prominent press coverage
Local press and broadcast, digital and social. The installation was an event that the media was eager to cover.